In this exclusive interview with The Arabia Times, Luann Parker, the visionary founder of WORDY AFFAIRS, delves into her illustrious career journey, the inception of her boutique language education platform, and the transformative impact her team is making in the world of Business English communications. From her early days in commercial real estate to the challenges of EdTech development, Luann shares insights on her path to becoming a beacon of language proficiency for professionals worldwide. Discover the unique culture, values, and strategies that set WORDY AFFAIRS apart in the competitive landscape of language education. Join us as Luann unfolds her vision, goals, and the meaningful change she aims to bring to the global workforce.

Background and Company Overview

The Arabia Times: Explain your background and your Company’s in detail.

Luann Parker: Originally from Brooklyn, New York, my commercial real estate journey began after completing my studies at Cornell University. I swiftly climbed the corporate ladder, overseeing teams in the real estate procurement of Grade A sites for global F&B brands and retail chains. I later moved to the UAE, contributing my skills to esteemed companies in the MENA region. Recently, my global experience led to the formation of Wordy Affairs, specializing in teaching Business English Communications.

Goals and Mission

The Arabia Times: What are your goals?

Luann Parker: Our mission is to empower professionals globally with real-world language knowledge. Built on pillars of Knowledge, Experience, and Professionalism, we aim to become the leading language education platform for non-native English speakers in the workplace.

Unique Selling Point – Educators

The Arabia Times: What do you feel is the biggest strength of “WORDY AFFAIRS” right now?

Luann Parker: Our educators possess business and teaching experience, and are certified in educational pedagogy. They curate personalized lesson plans for comprehensive language learning, making us unique in bridging business and education.

Leadership Journey

The Arabia Times: What was the path you took to get to where you are today?

Luann Parker: Recognizing a need in the MENA business community, I pursued certifications to become a credible instructor. I formed a team of professionals with business and teaching expertise, and overcame challenges with IT development fuelled by unwavering support.

Motivation for Starting Wordy Affairs & Challenges

The Arabia Times: Why did you start WORDY AFFAIRS?

Luann Parker: Witnessing communication gaps among non-native English speakers in the workplace, I saw an opportunity to make an institutional difference. My business standing and educational credentials paved the way to address this need.

The Arabia Times: What have been the biggest challenges you’ve had to overcome during the journey of your leadership?

Luann Parker: IT development was a significant challenge, given my non-tech background. Redesigning the website and staying the course with the vision despite challenges reinforced my determination.

The Arabia Times: Give us one word that describes you the best.

Luann Parker: Sunshine!

Value of Wordy Affairs’ Vision, Strategies and Uniqueness

The Arabia Times: What do you value the most about WORDY AFFAIRS vision?

Luann Parker: Our culture is key—creating an intimate and comfortable environment for our students. It’s a pleasant atmosphere with teachers who genuinely care, reflected in their messaging on our platform.

The Arabia Times: We saw that you have helped several people through your professional English language education teaching skills; what gives you inspiration for this?

Luann Parker: I believe in contributing to achieve team goals, and making each team member look good. Positive teamwork creates success, and everyone wins!

The Arabia Times: What are the strategies of WORDY AFFAIRS, and how do you stand unique from your competitors?

Luann Parker: Our strategy focuses on providing customized and unparalleled Business English instruction with a team of experts, offering this specific service exceptionally well. Our lessons are crafted with a student’s professional or technical jargon to make learning exponential.  We aim to be the business class experience of online learning.

The Arabia Times: What are the key values that helped you to overcome the challenges in your path?

Luann Parker: A positive and focused mind set has served me well. Positivity and focus guided my ascent professionally and my transition across the globe to execute at the same level.

Company’s Future in Two Years

The Arabia Times: How do you see the company changing in two years, and how do you see yourself creating that change?

Luann Parker: We aim to disrupt fields like science, technology, computing, and aerospace by offering specific language learning services. My leadership will play a pivotal role in garnering B2B partnerships and providing a 360-degree solution to enhanced communications in the workplace.

Client Benefits and Competitive Advantage

The Arabia Times: What benefits are your clients getting from WORDY AFFAIRS in this competitive world?

Luann Parker: Clients benefit from enhanced workplace communication, leading to greater productivity, confidence, professionalism, and profitability. Wordy Affairs provides a competitive advantage through these benefits.

Closing Message to Viewers

The Arabia Times: Would you like to say anything else to our viewers?

Luann Parker: We live in a vast and fast technologically driven world. Our ultimate goal is to keep professionals at pace so they drive and contribute to the impact and trajectory globally. Thank you for learning about Wordy Affairs. We believe in our mission and are ready to serve you. Let’s get started today!

Connect with Luann Parker on LinkedIn.

You can visit Wordy Affairs to learn more