Qatar-based ready-to-wear label 1309 Studios, started by business owner Ghada Al-Subaey, has actually been garnering the attention of international stars, consisting of Argentinian model Georgina Rodriguez.
The star, who currently resides in Saudi Arabia with her partner Portuguese football player Cristiano Ronaldo, put on one of Al-Subaey’s abayas during the 2022 FIFA Globe Cup in Doha.
Al-Subaey told Arab Information that a person of her brand’s crucial objectives was to update the traditional abaya and also “make it obtainable to every female world.
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” Having Georgina stroll into a store and also choose our abaya off the rack and wear it for such an essential occasion suggests that we have handled to get to that goal in making the abaya flexible and also wearable. She selected one of our trademark abayas the hand sage green,” she said.
Rodriguez used the style with a figure-hugging black gown, silver heels, as well as a white Chanel bag.
1309 Studios is based in a contemporary bohemian visual. At the heart of the brand is a minimalist, womanly appearance that combines seasonal patterns with typical Qatari aspects.
Tidy shapes, strong shades, artful prints, and also carefully taken into consideration information are hallmarks of the brand name. The designer attracts ideas from art, nature, as well as international culture to create pieces with a modern edge.
” When I was a teenager, I found myself checking out fabrics as well as producing designs that weren’t offered in Qatar at the time. I started creating kaftans for family and friends throughout college which’s where all of it started,” Al-Subaey included.
Prior to she introduced her brand name in 2015, she ran her local business from home and also count on word of mouth to increase the hype around her styles.
She claimed: “That was when I conceptualized as well as worked on releasing my very own brand name. I saw that there was a void, there was a requirement to create a community in Qatar where ladies can turn to care for their emotional wellbeing and leave no stone unturned to make it into a reality.”
The trademark name 1309 is a nod to Al-Subaey’s mommy.
” 13/09 is my mom’s birthday. The name is committed to my mother, as I obtained my fashion sense from her. I utilized to watch her stitch and also cut when I was more youthful, I found out all about materials as well as sewing from my mother,” she included.
Al-Subaey’s layouts, which are shipped globally as well as are offered in stores in Saudi Arabia, Dubai, as well as Qatar, are customized in Qatar. She makes use of lasting, natural, and vegan fabrics, as well as eco-friendly product packaging.
She claimed: “We also reuse scrap fabric and also turn it into furniture. We rely upon human abilities as well as stay clear of the use of equipment as long as feasible.”
And her designs are not just sketches that she brings to life, she puts thought into the style process to comprehend exactly how the items she is creating will mentally impact the person wearing it.
“I desire people to really feel unwinded and also most like themselves while wearing a 1309 piece of clothing. A great deal of times when individuals are not comfy in their clothes, they are not themselves.
“The idea behind the 1309 studio female is to develop a refuge for women. A place where ladies integrated to encourage as well as uplift each other skillfully and also or else; to develop a system where ladies do not hesitate to speak out as well as support and also take a minute to heal from the daily challenges of life in today’s busy technical globe.
“The clothing they use must not be a restraint. The fabrics, shades, and also cuts that I pick make the girls really feel enjoyable and also alive. It must seem like an attire, rather than a covering for an outfit.
“The fabric we utilize at 1309 is implied to enhance various body types and also shapes,” she added.
Al-Subaey is functioning to grow her brand internationally.
She said: “I want to transform this preconception around abayas. I want abayas to become as appreciated globally as bathrobes and also to see everybody around the world using them; not necessarily to cover the body, yet instead as a fashion declaration.
“I would like for my suggestions and also motivation to develop change. Whether it has to do with applying lasting methods in our work or utilizing eco-friendly packaging, I want the brand name to remain to make a favorable impact towards the neighborhood.
“I wish to increase around the world and represent the Arab world in an international fashion room,” she included.
Last Updated: 09 February 2023