Our interview with Emir Askri, the CEO and Co-Founder of BYP Consulting Group, helped us understand his extensive career in the pharmaceutical industry, with over 20 years of experience. He began his journey as a medical representative fresh out of veterinary medicine university in Tunisia. He has since progressed through various roles in sales, marketing, commercial, and management at country and regional levels.

He has developed expertise in several areas, including business strategy & operation, marketing & commercial excellence, digital transformation, customer culture cultivation, and customer engagement strategy. Emir’s professional experience has been primarily focused on the Middle East, Africa, Turkey, Russia, and CIS countries, with a focus on driving sustainable, profitable growth throughout his career.

By the end of 2022, Emir decided to take on a new professional path by establishing BYP Consulting Group, which will provide business insights & solutions, medical strategies & operation support to the pharmaceutical companies on their path to unlocking their full potential to achieve profitable growth. Learn more about his company and business views through our interview with Emir Askri.

Gaining A Wealth Of Experience

We started by asking him, “How did you come up with the idea of BYP Consulting Group?”


Emir replies,“ my career path has led me to specialize in supporting pharmaceutical companies in navigating the digital era and disruption in order to unlock their full potential and achieve profitable growth. Our company, Beyond the Pill, is not just a name, it represents a concept in healthcare that is dedicated to improving health equity and enhancing the lives of patients. Our services are tailored to helping companies go beyond the pill, to fully understand and integrate digital advancements and disruption in order to drive success and positively impact patient outcomes“

This seems intriguing. Could you also tell us about the “Beyond The Pill” concept in the healthcare sector?


“‘Beyond the Pill’ is a concept that focuses on providing a more comprehensive approach to healthcare beyond just medication-based treatment. This approach includes digital health solutions such as remote patient monitoring and telemedicine and assistance with business & medical insights and strategies for pharmaceutical companies. The goal of ‘Beyond the Pill’ is to improve patient outcomes and the efficiency of healthcare delivery while empowering patients to take control of their health. In the pharmaceutical industry, this approach can help companies better understand and navigate the broader healthcare landscape and drive sustainable, profitable growth. Overall, the ‘Beyond the Pill’ concept is becoming increasingly important as the healthcare industry shifts towards a more patient-centric and technology-driven approach.” he added.

Digital Solutions In Healthcare: Do They Help?

With this, we got curious about the usage of digital solutions in the healthcare sector, so we asked, “How do you think digital solutions can be beneficial in the healthcare sector?”

He continues, “Digital solutions can bring tremendous benefits to the healthcare sector in many ways. One of the most significant advantages is the ability to increase access to care, particularly for people living in remote or underserved areas. Digital technologies such as telemedicine and remote monitoring can help bridge the gap and provide patients with access to the care they need, regardless of their location. Additionally, digital solutions can help improve the efficiency and effectiveness of healthcare delivery. For example, Electronic Health Records (EHRs) can help streamline the sharing of patient information between healthcare providers, improving coordination of care and reducing the risk of errors.”

He further continues, “Moreover, digital solutions can help in providing better patient engagement, empowering patients to take control of their own health by providing them with access to their medical records, appointment scheduling, and the ability to communicate with their healthcare providers. Furthermore, digital solutions can also help in improving the overall healthcare system by providing a better understanding of population health and identifying trends and patterns that can inform public health policy and research. Overall, digital solutions can be a game changer in the healthcare sector by enhancing access to care, improving the quality of care, and empowering patients to take control of their own health.”

Building Trust & Credibility

Different businesses go through different challenges in their path. We also wanted to know more about it.

As an emerging company in digital healthcare solutions, what have been the major challenges, and how do you tackle them?

“As an emerging company in the digital healthcare solutions space, one of the major challenges we face is building trust and credibility with potential clients. In the Middle East, Africa, Turkey, and Russia, It is not uncommon for there to be some hesitation or questions when it comes to implementing new technology and digital solutions, particularly in the healthcare sector.

To tackle this challenge, we focus on building strong relationships with potential clients and demonstrating the value and impact of our solutions through case studies and success stories.

Another challenge is the need to navigate and comply with different regulatory environments in the region. Since laws and regulations can vary greatly from country to country, it is essential for us to stay informed and up-to-date on the specific requirements of each market. To overcome this, we have a dedicated team responsible for monitoring and understanding the regulatory landscape in each country we operate in.

Finally, it is also essential for us to ensure that our solutions are tailored to the specific needs and preferences of the local market. To achieve this, we conduct thorough market research and work closely with local healthcare professionals to understand their specific needs and pain points. By addressing these challenges head-on and being responsive to the needs of the market, we hope to continue to grow and establish BYP Consulting Group as a leading player in the digital healthcare solutions space in the Middle East, Africa, Turkey, and Russia, and even beyond”.

Standing Out From The Crowd

We further asked, “How do you plan to stand out in this competitive market?”

BYP Consulting Group sets itself apart in the highly competitive digital healthcare consulting market by honing in on our expertise in supporting pharmaceutical companies in navigating the rapidly changing digital health industry. We offer a unique blend of business acumen and medical knowledge to deliver unparalleled support to our clients. Our services are divided into two complementary areas: providing business insights and solutions and offering guidance on medical strategy and operations. We pride ourselves on tailoring our solutions to each client’s specific needs and fostering long-term relationships through outstanding customer service. Furthermore, we continuously invest in the professional development of our team to ensure they stay ahead of industry trends and best practices in digital healthcare solutions.

The Dynamic Era Of Digital Health

We also wanted to know about the services that Emir’s company provides. Hence, we asked him, “What are the major services that you offer?”

Emir continues, “BYP Consulting Group is specialized in helping pharmaceutical companies navigate the dynamic era of digital health. We provide a wide array of services to help our clients create change that matters and achieve sustainable, profitable growth. These services are grouped under five major categories:

1- Strategy & Business operation: 

BYP Consulting firm helps companies by providing a three-step process that includes diagnosing the company’s growth opportunities, advising on a tailored solution, and supporting the company in the execution of that solution. We help our clients develop and implement strategies that enable transformation and are sustained through capabilities. Our services in this category include creating a transformation blueprint, a strategic roadmap, identifying business priorities, and operating model design.

2- Data analytics: 

We support our clients in making data-driven decisions. Our services in this category include providing data-driven answers to business questions, creating a strategy to apply data and analytics to the business, and providing support to run custom-built analytics.

3- Digital transformation: 

BYP Consulting firm provides a range of services to assist pharmaceutical companies in their digital transformation efforts, with a specific focus on customer engagement and commercial excellence. Some examples of services that BYP may provide to pharmaceutical companies in this area include:

  • Digital customer engagement strategy development: BYP can help companies create a comprehensive strategy for engaging with customers in the digital space, including identifying key channels and platforms to reach customers, developing a content and messaging plan, and creating a customer engagement measurement framework.
  • Commercial excellence through data analytics: BYP can help companies leverage data analytics to improve their commercial operations, such as by identifying new customer segments, optimizing sales and marketing efforts, and tracking key performance metrics.
  • Digital marketing and sales enablement: BYP can help companies create digital marketing campaigns and sales enablement tools, such as digital brochures, videos, and interactive presentations, to better engage with customers and improve sales effectiveness.
  • Digital platform implementation and integration: BYP can assist companies in selecting and implementing digital platforms and tools, such as a customer relationship management system, in supporting their digital transformation efforts and ensuring that all systems are integrated seamlessly.
  • Change management and adoption: BYP can support companies through the change management process, helping them to develop a plan for adoption and ensuring that employees are trained and supported as they transition to new digital tools and processes.

Overall, BYP Consulting firm can help pharmaceutical companies optimize their customer engagement and commercial excellence by providing support in identifying new opportunities, developing a comprehensive strategy, and implementing digital tools and platforms that will increase their effectiveness in the market.

4- Medical Strategy & operation: 

In collaboration with top-notch internationally recognized experts in their field, BYP Consulting firm can offer a variety of medical strategy and operation services to pharmaceutical companies to help them optimize their product development and commercialization efforts. Some examples of services that BYP may provide in this area include:

  • Medical strategy development: BYP can help companies develop a comprehensive medical strategy that aligns with their overall business goals and objectives. This may include identifying key therapeutic areas, developing a product development plan, and creating a medical affairs budget and organizational structure.
  • Medical affairs operations: BYP can assist companies in setting up and running their medical affairs function, including creating policies and procedures, developing training programs, and implementing systems and tools to support medical affairs activities.
  • Clinical development and trial design: BYP can support companies in the design and execution of clinical trials, including identifying appropriate trial endpoints and patient populations, creating study protocols, and managing trial logistics and data analysis.
  • Medical writing and publications: BYP can provide medical writing and publication support, including creating scientific abstracts, posters, and manuscripts and submitting them to appropriate scientific journals and conferences.
  • Medical information and data analytics: BYP can help companies create and manage their medical information databases and use data analytics to understand the performance of their products in the market and identify areas for improvement.
  • Medical education and training: BYP can provide training and education programs for physicians, nurses, and other healthcare professionals on the safe and appropriate use of the company’s products.

Overall, BYP Consulting firm can assist pharmaceutical companies in developing and implementing an effective medical strategy, support the operations and execution of clinical development, create and disseminate scientific and medical information, optimize their performance and ensure compliance with regulatory requirements.

5- Capability building: 

At Beyond the Pill consulting group, we understand the importance of capability building in achieving sustainable, profitable growth for our clients. That’s why we offer a range of services to support this goal, including:

  • Customer Cultivating Culture: We help our clients create a culture within their organization that prioritizes the cultivation of strong relationships with customers. This includes developing strategies for customer loyalty and enhancing the overall customer experience.
  • Marketing Strategy and Marketing Excellence: We work with our clients to develop effective marketing strategies that align with their overall business objectives. We also help them achieve marketing excellence by providing guidance on tactics and best practices for executing their plans.
  • New Product Consulting: We offer consulting services for companies that are looking to launch new products. This includes helping them assess market opportunities, develop product positioning, and create launch plans that maximize their chances of success.
  • Launch Excellence: We support our clients in ensuring that their product launches are executed flawlessly. This includes providing guidance on pre-launch planning, launch execution, and post-launch follow-up to ensure that the launch is as successful as possible.

By providing these services, we are committed to helping our clients build the capabilities they need to achieve sustainable and profitable growth.”

Strengths That Keeps The Business Enhancing

What are the major strengths of BYP Consulting?

Emir adds, “BYP Consulting Group’s strengths are:

1- Expertise in the field of digital health: We specialize in helping pharmaceutical companies navigate the dynamic era of digital health and have a deep understanding of the market dynamics and trends in the Middle East, Africa, Turkey, and Russia.

2- Tailored solutions: We provide tailored solutions that meet each client’s specific needs by leveraging the expertise of our senior consultants and top-notch international medical experts partners.

3- Comprehensive range of services: Our comprehensive range of services allows us to provide a complete solution to our clients, addressing all aspects of their business and providing a clear path to sustainable growth.

4- Strong focus on customer service: We build long-term relationships with our clients by continuously working to understand and anticipate their needs and providing excellent customer service.

5- Continuous learning and professional development: We invest in continuous learning and professional development for our team to stay up-to-date with the latest trends, technologies, and best practices in digital healthcare solutions.

6- Strong team with multidisciplinary skills: We have a multidisciplinary team with a wide range of skills and experience that allows us to offer a comprehensive suite of services and provide integrated solutions that address multiple aspects of our client’s business.”

Words From The Professional

Lastly, we asked, “Would you like to say anything else to our viewers?”

Emir concludes, “I would like to thank you for this opportunity to share our vision and services at BYP Consulting Group. We believe that the pharmaceutical industry is at a turning point, and digital health is playing a critical role in shaping its future. We are dedicated to helping our clients navigate this dynamic era and achieve sustainable, profitable growth.

We would like to invite the pharmaceutical companies that are facing challenges in the digital health space to reach out to us. We are here to support them in unlocking their full potential. We are confident that our expertise, combined with our tailored solutions and commitment to ongoing education and knowledge-sharing, will help them achieve their business goals.

We are excited to be a part of this industry’s journey and look forward to working with our clients to shape the future of healthcare together. 

Thank you.”

Connect with Emir Askri on LinkedIn

Find BYP Consulting Group on LinkedIn

Contact email: contact@byphealthtek.com